Online Programs | Kellogg Executive Education (2024)

Table of Contents
The Kellogg Experience…Online Personal Consultation Advertising and Marketing Communication Strategy AI Applications for Growth B2B Marketing: Growth Strategies for Your Organization Business Analytics: Decision Making with Data Business Leadership in the Age of Disruption Chief Digital Officer Program: Leading Transformation Chief Marketing Officer Program Chief Product Officer Program Customer Loyalty: Strategy and Application Data Strategy for Generative AI Platforms Design Thinking: A Toolkit for Breakthrough Innovation Digital Marketing Strategies: Data, Automation, AI and Analytics Digital Transformation in Operations Emerging C-Suite Leaders Program Essentials of Marketing Kellogg Accelerated Marketing Leadership Program Leading Growth Strategy: Drive Exponential Growth With a Proven Framework Leading with Behavioral Science: Designing Breakthrough Customer Experiences Mastering Sales: A Toolkit for Success Omnichannel Marketing Product Strategy: Develop and Manage Successful Products Professional Certificate in Digital Marketing Professional Certificate in Product Management Real Estate Finance and Investment Strategic Change Management Strategies that Build Winning Brands Frequently Asked Questions Overview How are Kellogg online programs delivered? Who teaches in Kellogg’s Executive Education online programs? Are Kellogg programs available in languages other than English? Do I need to come to campus to participate in Kellogg online programs? Do I need to log into a Kellogg online program at specific times? Can I work ahead of the program pace? Can I work ahead of the program pace? Will I have access to the materials in a module after I complete it? Will I have access to the materials in a module after I complete it? Registration Who can I talk to about choosing a program? How do I enroll in a program? Can I register for a program on behalf of someone else? When should I submit my registration? How long will it take to process my registration? How do I access my Kellogg program once I’ve registered? How do I access my Kellogg program once I’ve registered? Technical Requirements What are the technical requirements and minimum bandwidth needed to participate in Kellogg programs? Academics Can I earn academic credit for participating in a Kellogg online Executive Education program? What do I receive upon completion of the program? Do online programs count towards the Kellogg Executive Scholar Certificate? Costs, Financial Assistance and Payment Options Will I need to purchase any materials? Are there any discounts available for Kellogg online programs? When is payment due? What types of payment are accepted? Can I pay online? What is Kellogg’s cancellation policy? What is Kellogg’s cancellation policy? References

The Kellogg Experience…Online

Developed for professionals seeking to enhance their skills in a flexible digital format, our online programs help you build and enhance critical capabilities that set the stage for your professional success. We have taken special care to ensure that the collaborative, interactive experience you expect from Kellogg carries through to our online programs. Explore our current program offerings below, and experience this highly convenient and engaging learning environment.

Incentives available for groups and teams of four or more attending open enrollment programs. Learn more

Personal Consultation

Please email or call us if you would like a personal consultation

  • Email
  • 847.467.6018

Advertising and Marketing Communication Strategy

Learn to create a successful advertising campaign based on a solid, effective strategy. This 8-week online program will help you develop a rigorous, systematic approach to defining goals, effective targeting and methods for creating insight-driven messaging.

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AI Applications for Growth

Through diverse case studies, original frameworks, and hands-on exercises, this program will help you understand how to harness the power of AI and create a strategy that gives you a competitive advantage.

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B2B Marketing: Growth Strategies for Your Organization

Designed for sales, marketing, and business department heads operating in B2B environments, the 8-week program, B2B Marketing: Growth Strategies for Your Organization, offers an A-to-Z playbook that incorporates all of the modern marketing strategies you will need to reach your organizational goals.

Business Analytics: Decision Making with Data

Build your working knowledge of data science and engage in real-world examples and case studies examining how analytics adds business value in this 9-week online program.

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Business Leadership in the Age of Disruption

Kellogg Executive Education at Northwestern University's Business Leadership in the Age of Disruption program will help leaders in any industry identify potential threats and opportunities arising from a variety of disruptive forces and enable them to be flexible, innovative and creative about how to deal with these challenges.

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Chief Digital Officer Program: Leading Transformation

The Chief Digital Officer Program is designed to transform senior executives into digital transformation leaders. This immersive twelve-month program will enable you to build relevant skills for high-impact digital transformation, develop growth strategies for digital disruption and innovation and identify opportunities to increase customer engagement.

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Chief Marketing Officer Program

The Chief Marketing Officer Program is designed to prepare senior marketing executives for this vital and increasingly complex role. The program’s immersive journey will help you develop the mindset to lead augmented marketing operations that are aligned with the mission and business goals of your organization.

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Chief Product Officer Program

This program harnesses the best practices, frameworks and hard and soft skills to be a successful product manager, whether you are already working in this field or switching from an adjacent field. Participants will master the end-to-end strategic and tactical skills needed to become a professional product manager, develop a broad overview of the product management landscape and gain certifications in product management tools and methodologies to equip them for success in this fast-growing field.

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Customer Loyalty: Strategy and Application

This 6-week online program will teach you how to optimize your approach to customer loyalty and build a sustainable loyalty program.

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Data Strategy for Generative AI Platforms

Data Strategy for Generative AI Platforms program is designed to help you develop strategic advantages by leveraging product data in your organization, guiding you through the data supply chain, and learning how to use product data as a strategic asset.

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Design Thinking: A Toolkit for Breakthrough Innovation

Design Thinking offers participants a powerful framework for recognizing opportunities, generating and testing new ideas, and realizing new solutions. This program will equip you to unpack your assumptions about problem solving and will teach you to approach new opportunities with the human experience in mind.

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Digital Marketing Strategies: Data, Automation, AI and Analytics

Kellogg Executive Education is a thought leader in understanding how new technologies continue to transform marketing practices. In Digital Marketing Strategies, Professor Mohanbir Sawhney—a globally recognized scholar, educator, and author at the intersection of marketing, innovation, and technology—will guide you through a strategic deep dive into modern marketing practices.

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Digital Transformation in Operations

The Digital Transformation in Operations online executive education program explores the impact and value that digitization and digital transformation can have on your operations.

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Emerging C-Suite Leaders Program

The program will help equip emerging C-suite leaders with the leadership skills, strategic acumen, and enterprise mindset required to successfully guide their organizations through periods of growth and transformation.

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Essentials of Marketing

Learn from Kellogg’s renowned marketing faculty in this 12-module program on how to develop a comprehensive marketing strategy and explore the frameworks and tools that will bring it to life, maximizing your marketplace impact.

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Kellogg Accelerated Marketing Leadership Program

Marketing is rapidly evolving, so must marketing leaders. Learn next-level marketing skills and strategy from leading Kellogg faculty to gain an end-to-end perspective on the modern marketing operating model. From crafting strategic content to leveraging data to connecting with customers, you will master the leadership skills that will ignite your career.

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Leading Growth Strategy: Drive Exponential Growth With a Proven Framework

In the Leading Growth Strategy: Drive Exponential Growth With a Proven Framework program, you will unlock the intricacies of growth strategies by delving into and using a framework created by an accomplished expert who literally wrote the book on growth and has successfully implemented it in many iconic global brands.

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Leading with Behavioral Science: Designing Breakthrough Customer Experiences

Leading With Behavioral Science: Creating Breakthrough Customer Experiences program guides you through the customer experience map step by step, providing you with a framework that will help you identify gaps, build compelling customer experiences and brand loyalty, and generate enduring value.

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Mastering Sales: A Toolkit for Success

Develop the necessary sales and management habits that lead to success. This 10-module program will give you the tools and techniques for improving your sales skills and reveal best practices for building a high-performing sales team.

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Omnichannel Marketing

In this 6-week online program, you will discover how implementing a comprehensive omnichannel marketing strategy can deliver value for your organization in the form of higher conversion rates, return on investment, customer lifetime value (CLV), and loyalty.

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Product Strategy: Develop and Manage Successful Products

In this 8-week online program, Kellogg professor Mohan Sawhney will guide you through a deep dive into optimizing value for the customer and for the firm through strategic product management techniques.

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Professional Certificate in Digital Marketing

Gain a broad overview of the digital marketing landscape, develop the in-demand skills that hiring managers are seeking and discover your niche in this rapidly expanding domain.

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Professional Certificate in Product Management

This program harnesses the best practices, frameworks and hard and soft skills to be a successful product manager, whether you are already working in this field or switching from an adjacent field. Participants will master the end-to-end strategic and tactical skills needed to become a professional product manager, develop a broad overview of the product management landscape and gain certifications in product management tools and methodologies to equip them for success in this fast-growing field.

  • Learn More

Real Estate Finance and Investment

Deepen your knowledge of real estate investment to maximize returns and minimize mistakes.

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Strategic Change Management

Go beyond common change management models and develop a strategy for creating and leading sustainable organizational change.

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Strategies that Build Winning Brands

The brand experts at Kellogg will show you how to create a distinctive brand that cuts through the noise and competition in a hyper-connected world. This 6-week program features engaging activities that allow you to put the concepts you learn into practice right away.

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Frequently Asked Questions

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Overview


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How are Kellogg online programs delivered?


Kellogg online programs feature structured content that will guide you and your fellow students through a successful and energizing learning experience. Our program modules feature short, professionally produced videos of Kellogg faculty, with interactive exercises and opportunities to discuss concepts with your peers as you progress through the lessons. In this way, you will participate in a vibrant online learning community, all on user-friendly learning management platforms.

Who teaches in Kellogg’s Executive Education online programs?


Participants in Kellogg’s executive education online programs will learn from our world renowned faculty. These dynamic thought leaders bring to the online classroom the latest findings from their own research as well as theory from their respective disciplines. For more information please visit each program’s webpage to view specific faculty information.

Are Kellogg programs available in languages other than English?


No. At this time, all Kellogg online programming is offered in English and requires a high proficiency level in order to maximize your learning experience.

Do I need to come to campus to participate in Kellogg online programs?


No, all of our programs are 100% online, and available to participants regardless of their location.

Do I need to log into a Kellogg online program at specific times?


There are no set class times and participants are able to complete the work on a schedule that works best for them. That said, there are certain deadlines that must be met on a weekly basis with the goal of keeping the cohort focused on the same topics to maximize learning outcomes.

Can I work ahead of the program pace?

For all programs, new modules and exercises will be released on a regular schedule so you are not able to work ahead.

Will I have access to the materials in a module after I complete it?

Yes. You will have access to the program learning platform for a period of up to 60 days following the end of the program.


Registration


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Who can I talk to about choosing a program?


Our Executive Development Advisors are available to discuss your options. Please contact us at execedonline@kellogg.northwestern.edu or call 847.467.6018 and one of our advisors will be happy to schedule a conversation.

How do I enroll in a program?


Registration is quick and easy. Complete the online registration form available on each program’s webpage.

After submitting your registration, you will receive an email confirmation from Kellogg Executive Education. If you do not receive this email, please check your junk email folders. If you need additional assistance securing your confirmation, please contact Jaclyn Goudie atjaclyn.goudie@kellogg.northwestern.edu or call our program management team at 847.467.7026.

Can I register for a program on behalf of someone else?

Yes. HR and administrative professionals may submit a registration form on behalf of someone else by using the participant’s name and email address.

For group registration assistance, please call Kellogg Executive Education at 847.467.6018 or email execedonline@kellogg.northwestern.edu.

When should I submit my registration?

We recommend submitting your registration at least 30 days in advance of the program start date to ensure your spot as our programs often fill early.

How long will it take to process my registration?


Online program registrations are processed within two business days of receipt.

How do I access my Kellogg program once I’ve registered?

You will receive an email prior to the start of the program for which you have registered with a link to log into the program platform.

Technical Requirements


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What are the technical requirements and minimum bandwidth needed to participate in Kellogg programs?


Required

  • Access to a modern computer (Mac or PC) with a supported operating system installed
  • Reliable high-speed internet access via cable, Ethernet, Wi-Fi, or another internet connection (The minimum viable connection speed to stream video reliably is 768 kilobits per second (equal to .768 megabits per second). We recommend a connection speed of at least 5 megabits per second for an optimal experience with HD capability
  • Reliable Internet Service Provider (ISP)
  • An up-to-date version of a reliable Internet browser (see links to recommended versions under the 'Internet Browsers' page)
  • A head set if you are not working in a private space
  • Sound card and speakers for watching course videos
  • Adobe Reader and Flash Player
  • Multimedia plug-ins that allow your browser access online video or interactive features, including Adobe Flash Player (version 29 or 30)
  • Adobe Reader
  • Mac users: you may also need the Preview program that comes with OS X for viewing most Pdf documents

Recommended Browsers (* Preferred)

  • Microsolf Windows Operating Systems
    • Internet Explorer 11, Edge 41 and 42, Chrome 67 and 68*, Firefox 60 and 61*
  • Mac OS Operating Systems
    • Safari 9 and 10, Firefox 60 and 61*

Recommended Settings


Academics


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Can I earn academic credit for participating in a Kellogg online Executive Education program?

No. Academic credit is not earned for participation in Kellogg’s online Executive Education programming. You will, however, join Kellogg’s global community of learners and will have the opportunity to build relationships with peers from around the world.

What do I receive upon completion of the program?


Upon successful completion of an online program, participants will receive a Kellogg Executive Education Certificate of Completion. Certificates are delivered electronically to your preferred email address after the program ends.

Do online programs count towards the Kellogg Executive Scholar Certificate?


Currently our Kellogg’s Executive Scholar Certificate does not include online programs. For a full list of Executive Scholar Certificate program options and requirements, please visit the certificate page or contact us to speak with the certificate advisor: scholars@kellogg.northwestern.edu or 847.467.6018.

Costs, Financial Assistance and Payment Options


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Will I need to purchase any materials?


For most programs, your program fee covers all materials that will be accessed on the learning platform. Any additional fees for extra certificates will be communicated during the application process.

Are there any discounts available for Kellogg online programs?


Yes. Kellogg offers a 30% discount for all Northwestern University and Kellogg alumni. Please check the box on the registration form that indicates you are an alum. Our Registrar will confirm your status and your invoice will be adjusted to reflect your discount.

Groups of five or more from a single organization who participate in the same cohort may be eligible for a discount if registrations are received at the same time. Please contact us at 847.467.6018 or execedonline@kellogg.northwestern.edu for specific instructions and assistance or for other questions about pricing.

When is payment due?


Enrollment is not confirmed until full payment is received. Payment may accompany the registration or an invoice can be sent. Full payment is due within 30 days of the invoice date. If the participant is enrolling within 30 days of the program’s start date, full payment is due immediately.

What types of payment are accepted?


• Check: Checks must be drawn on U.S. banks and payable in U.S. funds to "Northwestern University"
• Wire Transfer: Wire transfers must be accompanied by our bank information available on the invoice or by contacting our registrar at exed-registrar@kellogg.northwestern.edu.
• Credit Card: We accept Visa, MasterCard, Discover and American Express for all our programs.

Can I pay online?


Yes

What is Kellogg’s cancellation policy?


Notice of cancellation must be received in writing to execedcancellations@kellogg.northwestern.eduand the following schedule of refund amounts prior to the program start date will apply:

  • >30 days -- Full refund
  • 7-30 days -- 50% refund
  • <7 days -- No refund

Refunds will be issued in the same format as originally received.

Northwestern University reserves the right to cancel a program at any time for any reason. In the unlikely event of a program cancellation, paid program fees will be refunded.

Online Programs | Kellogg Executive Education (2024)

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